BGB was founded with the belief that clothing should empower people to show up as their authentic selves. The founder, athlete, and creator Delaney Blaylock, realized that too many clothing brands were creating for the masses, without offering a true sense of individuality. BGB aims to change this by creating versatile yet statement-making pieces that inspire wearers to embrace their uniqueness and BE GREAT!

BGB aims to inspire individuals to unlock their highest potential and embrace greatness in every aspect of their lives, from personal growth to career success, health, and relationships. BGB is not just a brand—it's a movement that empowers people to become the best version of themselves, with courage, resilience, and self-belief.

BGB envisions expanding its reach to become a globally recognized name, known not only for its bold clothing but also for its advocacy in creative freedom, sense of community and belonging, sustainability, and empowerment.